Feel good about tomorrow.
Investing in sustainable innovation for a better world.
We believe the businesses shaping tomorrow should do more than grow. They should solve real problems, challenge outdated systems, and create lasting value for people and the planet.
That’s why we invest in bold ideas and build sustainability-driven companies designed to scale, creating a future where purpose and profit move forward together.
OUR BRANDS
Companies in our portfolio.
Our portfolio brings together pioneering companies across recycled materials, digital traceability, and circular product systems, each built on shared infrastructure designed to scale.
Waste2Wear is a global B2B leader in traceable recycled textiles and packaging. Waste2Wear transforms post-consumer plastic bottles and food containers into certified fabrics and finished products.
Clario connects supply-chain, energy and product data to help companies understand their environmental performance and turn insight into action.
Ready to invest in the future of sustainability?
We're building the next generation of sustainable businesses, where purpose and profit go hand in hand.
MEET GOOD PURPOSE INVESTMENTS
Built for purpose. Designed to scale.
Good Purpose Investments brings together businesses working across materials, technology and circular systems. Watch the film to see how the group is building shared infrastructure around companies designed to create measurable, lasting impact.
The GPI operating model
HOGI: House of Good Ideas
Innovation Engine
Advanced in-house innovation platform developing proprietary sustainability technologies and scalable brand concepts.
HOB: House of Brands
Operating Portfolio
Operating portfolio of purpose-driven brands built to scale within shared infrastructure, from acquisition through to long-term growth.
Strategic Investments
Capital Allocation
Disciplined capital allocation into high-potential brands and platforms aligned with circularity, decarbonization, and transparency.
LEADERSHIP
The team behind the mission
George Tsogas
Chief Executive Officer
Retail and operations executive with more than 20 years of leadership experience. Former VP, Global Logistics at Lululemon and owner-CEO of Kit and Ace. Deep expertise in global supply chains, brand management, and scaling consumer platforms through disciplined operational execution.
Melissa Kinnoch
Chief Financial Officer
Finance executive with over 15 years of experience across Ernst and Young, Lululemon, and Kit and Ace. Background in financial planning, forecasting, systems oversight, and operational finance, with a track record of improving EBITDA and supporting growth-oriented organizations.
Monique Maissan
Chief Development Officer & Director
Chief Development Officer & Director Founder of Waste2Wear with more than 25 years in textiles and sustainable manufacturing. Led recycled-fiber innovation, global supply-chain development, and traceability implementation across international operations, contributing deep expertise in materials innovation and circular systems.
Brett Pawson
VP Operations and Finance
Entrepreneur and operator with international experience across retail, ecommerce, and consumer products. Brings senior-level leadership across sales, operations, and finance, supporting scalable growth through disciplined execution and commercial strategy.
Eduardo Garza
R&D Director
Leads sustainable materials innovation at Waste2Wear. Pioneered recycled polypropylene solutions derived from discarded appliances and developed proprietary RPET verification and supply-chain traceability technologies to strengthen transparency and performance across production systems.
LEADERSHIP
Our Board of Directors
Chad Williams
Director
Experienced capital markets executive and entrepreneur with more than 35 years of experience in corporate finance, investment banking, public-company leadership, and business management. Founder and Chairman of Red Cloud Mining Capital Inc., former CEO of Victoria Gold Corp., and former Head of Mining Investment Banking at Blackmont Capital, supporting companies through capital formation, growth strategy, and long-term shareholder value creation.
Hani Zabaneh
Director
Corporate advisor with more than 20 years of experience in growth funding, mergers and acquisitions, and public company leadership. Has served as an officer and director across multiple public issuers, supporting strategic transactions, capital formation, and governance oversight.
Sameet Kanade
Director
Experienced capital markets executive with a background in investment banking, equity research, and early-stage advisory. MBA from the Rotman School of Management and Associate of the Institute of Chartered Accountants of India, supporting companies on financing strategy and resource optimization.
Max Whiffin
VP Corporate Developement
Leads corporate development at NorthBay Capital, advising companies on capital markets strategy, financings, and public listings across sustainability, consumer, and healthcare sectors. Brings experience in transaction structuring, investor engagement, and public-market readiness.
We challenge the status quo by reimagining how products are made, used, and reused.
We're building the next generation of sustainable businesses, where purpose and profit go hand in hand.